Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager

Ankara, Türkiye

ÇağatayOkutan

Creative Director3D Visual ArtistE-Commerce Growth Manager

I direct the visuals that sell the product, and build the platform it sells through.

Since
2015
Visual assets
20,000+
Renders
15,000+

Selected work2015 to 2026

Where the work was made

2015 to 2026

2015 to 2026

See my work at Wallniture

Ten years with one brand, from shooting its first listings to directing every visual it shipped and building the platform it sells through.

See everything

The short version

Çağatay Okutan
Çağatay Okutan · Ankara

Everything an e-commerce business needs, from one person.

I direct it and I make it, whatever the launch needs: catalogue stills, 3D renders, lifestyle and interior scenes, 3D animation, motion graphics and real-time walkthroughs, the storefront the product sells from, and the automation behind it. Ten years across consumer goods, furniture, interiors and defense.

The long version

More about me

The path here

2015 to 2026

  1. 2015 to 2017

    Freelance Photographer

    Portrait, editorial and commercial

    West New York, New Jersey, USA

    • Delivered tailored photography services for diverse, international clients.
    • Specialized in portrait, editorial and commercial photography work.
  2. 2016 to 2020

    TurkOfAmerica

    Director of Photography

    New York, USA

    • Managed overarching editorial photography direction.
    • Photographed TOA award nights and industry events, capturing honorees, keynote moments and the atmosphere of the evening for publication.
    • Shot both cover features and in-article story photography, coordinating complex shoots and developing cohesive visual themes across issues.
  3. 2021 to 2023

    Atlas Lab Solutions

    Creative Director & General Manager

    Ankara, Türkiye

    Wallniture group's Ankara creative operation.

    • Built and led the operation, managing over 9 people across listing and visual teams.
    • Led a small team of creatives spanning 3D visualization artists and graphic designers, directing creative projects and visual development initiatives.
    • Generated agency revenue through Fiverr and other online marketplaces, serving over 20 clients, and helped the agency become Amazon Ads certified.
    • Ran operational management alongside the creative work, deciding on raises and leading recruitment of new talent.
  4. 2023 to presentcurrent

    Depthcrafts.agency

    Owner

    Ankara, Türkiye

    • Provide high-end 3D animation and rendering to a select client portfolio, built on years of exacting technical work in consumer products, real estate and defense.
    • Created product launch animations for companies in the defense industry, plus the marketing materials and catalog visuals supporting each launch.
    • Build the websites clients sell from and the internal tools behind them: Shopify and Wix storefronts, custom themes and migrations where a platform fits, and database-driven web applications, B2B portals and bespoke internal software where it does not.

    See the work at Depthcrafts ↗

  5. 2015 to 2026

    Wallniture

    Creative Director, remote (2023 to 2026) · Visual Content Creator, on site (2015 to 2020)

    New Jersey, USA · Ankara, Türkiye

    • Lead global brand direction and creative strategy across visual content, campaigns and 3D visualization workflows, managing a small team of creatives under the Wallniture brand for over five years.
    • Created and manage wallniture.com and b2bwallniture.com plus internal tools in daily use, growing organic traffic through SEO, automated blog tooling and Google Ads.
    • Supported growth of the product line from around 50 to 450 products with the visual assets behind them, contributing to a 20× increase in sales over ten years.
    • Scaled render output to meet demand, producing over 15,000 renders in varied room setups and helping Wallniture dominate Amazon, Overstock, Wayfair and Etsy.
    • Produced high-end commercial product photography and e-commerce, branding and advertising visuals for Wallniture and its sub-brands.

    See the work at Wallniture ↗

  6. 2010 to 2017

    Academic background

    2016 to 2017
    Master of Public Administration (MPA)MCNY, New York · 3.4/4 GPA
    2010 to 2014
    BA, Political Science and GovernmentBaşkent University