Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager

About

Creative Director specializing in 3D visual assets for e-commerce brands.

Creative Director3D Visual ArtistE-Commerce Growth Manager

I have been making the pictures that sell products since 2015, first with a camera and then in 3D. Nearly all of it has been e-commerce: the same product shown one way on Amazon, another on Wayfair or Etsy, another again on the brand's own storefront, across a catalogue that grew to 450 products.

That comes to more than 20,000 visual assets over ten years, 15,000 of them renders. Moving the whole program from photography to 3D in 2020 is what made the volume possible: once a product is modelled, I can drop it into a new room, swap the finish or size it for another marketplace in an afternoon, without shooting anything again.

Another part of what I do takes the same visual skills into the selling side: sales and marketing sites, storefronts, a B2B ordering portal, and agents that write and publish, with AI-driven automation through most of it. Some of it is my own. The rest helps other brands sell theirs.

Çağatay Okutan

Çağatay Okutan · Ankara

Career history

  1. 2015 to 2026

    Wallniture

    Creative Director, remote (2023 to 2026) · Visual Content Creator, on site (2015 to 2020)

    New Jersey, USA · Ankara, Türkiye

    • Lead global brand direction and creative strategy across visual content, campaigns and 3D visualization workflows, managing a small team of creatives under the Wallniture brand for over five years.
    • Created and manage wallniture.com and b2bwallniture.com plus internal tools in daily use, growing organic traffic through SEO, automated blog tooling and Google Ads.
    • Supported growth of the product line from around 50 to 450 products with the visual assets behind them, contributing to a 20× increase in sales over ten years.
    • Scaled render output to meet demand, producing over 15,000 renders in varied room setups and helping Wallniture dominate Amazon, Overstock, Wayfair and Etsy.
    • Produced high-end commercial product photography and e-commerce, branding and advertising visuals for Wallniture and its sub-brands.
  2. 2023 to present

    Depthcrafts.agency

    Owner

    Ankara, Türkiye

    • Provide high-end 3D animation and rendering to a select client portfolio, built on years of exacting technical work in consumer products, real estate and defense.
    • Created product launch animations for companies in the defense industry, plus the marketing materials and catalog visuals supporting each launch.
    • Build the websites clients sell from and the internal tools behind them: Shopify and Wix storefronts, custom themes and migrations where a platform fits, and database-driven web applications, B2B portals and bespoke internal software where it does not.
  3. 2021 to 2023

    Atlas Lab Solutions

    Creative Director & General Manager

    Ankara, Türkiye

    Wallniture group's Ankara creative operation.

    • Built and led the operation, managing over 9 people across listing and visual teams.
    • Led a small team of creatives spanning 3D visualization artists and graphic designers, directing creative projects and visual development initiatives.
    • Generated agency revenue through Fiverr and other online marketplaces, serving over 20 clients, and helped the agency become Amazon Ads certified.
    • Ran operational management alongside the creative work, deciding on raises and leading recruitment of new talent.
  4. 2016 to 2020

    TurkOfAmerica

    Director of Photography

    New York, USA

    • Managed overarching editorial photography direction.
    • Photographed TOA award nights and industry events, capturing honorees, keynote moments and the atmosphere of the evening for publication.
    • Shot both cover features and in-article story photography, coordinating complex shoots and developing cohesive visual themes across issues.
  5. 2015 to 2017

    Freelance Photographer

    Portrait, editorial and commercial

    West New York, New Jersey, USA

    • Delivered tailored photography services for diverse, international clients.
    • Specialized in portrait, editorial and commercial photography work.

Core skills

Creative leadership

  • Creative Direction
  • Design Direction
  • Art Direction
  • Brand & Visual Identity
  • Campaign Development
  • Team Management

Production & design

  • 3D Visualization
  • 3D Rendering & Animation
  • Visual Content Creation
  • Commercial Product Photography
  • Visual Composition & Lighting
  • Retouching

Agentic development

  • Agent-Driven Web Development
  • Internal Tool Building with Claude Code & Claude Cowork
  • Specification & Prompt Architecture
  • Prototype to Production Delivery

Workflow & technical innovation

  • AI-Assisted Tool Development
  • Custom Internal Software
  • Process Automation
  • Operational Efficiency

E-commerce & platform strategy

  • Amazon, Wayfair, Overstock, Etsy
  • Shopify & Wix
  • Digital Storefront Optimization
  • Product Listing Optimization
  • SEO & Google Ads
  • B2B Portals

IT & systems infrastructure

  • Network Architecture
  • Custom Hardware Configuration
  • Server Deployment & Management
  • Remote Access Solutions

Software & tools

  • 3ds Max & Corona Renderer
  • V-Ray
  • Blender
  • D5 Render
  • Unreal Engine 5
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Audition
  • Final Cut Pro
  • Logic Pro X
  • Visual Studio Code + Copilot
  • Claude Code
  • Claude Cowork

Academic background

2016 to 2017
Master of Public Administration (MPA), MCNY, New York · 3.4/4 GPA
2010 to 2014
BA, Political Science and Government, Başkent University