Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager
RusticState - Visual Portfolio

Rustic State

RusticState - Visual Portfolio

My longest-running client relationship. Over 1,000 renders since 2018, covering the full catalogue and built to the requirements of whichever platform each asset lands on.

Client
Rustic State
Year
2018–2026
Role
3D rendering, multi-platform listing imagery
Category
Creative · Visualization · 3D
Scope
Cast iron · Wine racks · Home decor
Stack
3ds Max · Corona Renderer · Adobe Photoshop
Skills
  • 3ds Max
  • Blender
  • Adobe Creative Suite
  • E-Commerce

My longest-running client relationship. It started as an independent contract in 2018 and is still active today.

Over that span I have produced more than 1,000 renders covering the full breadth of their catalogue, from the cast iron pieces the brand is known for to their well-established wine rack line and wider home decor range.

Every asset is built to the requirements of the platform it lands on, whether that is Etsy, RusticState.com, Amazon or Wayfair. Each of those wants a different crop, a different background convention and a different amount of context, and getting that wrong costs a listing its conversion rate.

The work continues on a project basis as new listings come online.