RusticState.com
A full launch for a handcrafted cast iron brand moving onto its own platform: store, imagery, SEO foundation and paid campaigns. Past 50 sales since launch.
- Client
- Rustic State
- Year
- 2025–2026
- Role
- Web build, product imagery, SEO, paid acquisition
- Category
- Software / Development
- Scope
- Shopify · SEO · Google Ads · Analytics
- Stack
- Shopify · Google Analytics · Google Ads
- Skills
- Shopify
- SEO
- Google Ads
- E-Commerce
- Marketing
- Growth Management
A full launch for a handcrafted cast iron accessories brand moving onto its own platform.
The client specified Shopify so their team could manage the store without a developer, and I built to that requirement. It is a constraint worth respecting. A store the client cannot update themselves stays my problem long after the handover, which serves nobody.
Scope went well past the site itself: over 20 product images produced specifically for the storefront, a complete SEO foundation, Google Analytics instrumentation, and several Google Ads campaigns built and tuned before handover.
I still maintain the site, which has passed 50 sales since launch.
